In one of the most astoundingly presumptuous comments that I have seen made in business lately, DocuSign CEO Keith Krach seriously put forward the proposition that DocuSign “could be bigger than Facebook”. Technically speaking any company *could* be bigger than Facebook of course, even the lemonade stand down the street, but in order to make the claim credibly you need to be at least within shooting range of fulfilling that claim. And right now there’s no evidence that DocuSign is anywhere near shooting range. Or even cruise missile range. Let’s show you what that looks like:
$1,813,000,000 <- Facebook 2nd quarter revenue
$ 60,000,000 <- Estimated size of the entire E-signature market (source: Gartner Report)
Even if DocuSign had 100% market share (they don’t), they currently are approaching just 3% of the revenue of Facebook. And there are no signs that they are currently seeing the sort of massive growth you would need to put them within reach of Facebook anytime in the foreseeable future. But yeah, they *could* be bigger than Facebook, and this blog *could* be bigger than the New York Times.